E-Commerce leben

Multichannel e-commerce: how online shops are connected to public digital marketplaces!

Marketing often talks about multichannel e-commerce. But what exactly does the term mean? The following article answers this question, highlights interrelationships and gives practical advice on what should be considered when implementing a multichannel concept for an online shop or when integrating several sales channels and marketplaces (e.g. Amazon and eBay).